Articles about online advertising


How ad tech companies fund misinformation

Last updated: 04/29/2020

Home Fact-Checking How ad tech companies fund misinformation How ad tech companies fund misinformation Rawpixel.com/Shutterstock Factually is a newsletter about fact-checking...

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11 Free Ways to Reach Your Audience Online During COVID-19

Last updated: 04/29/2020

The financial burdens of COVID-19 have put many SMBs in search of affordable ways to market their business. The good news is that more people are spending time online than ever...

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How is online advertising changing during the Covid-19 pandemic?

Last updated: 04/11/2020

Advertisers shouldn’t have an all or nothing approach during the Coronavirus outbreak, instead they need to refine the precision of brand safety and communicate more with...

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How To Manage A Google Ads Charity Ad Grant Account | The Online Advertising Guide

Last updated: 04/09/2020

Google gives charities a $10k grant per month to use on Google Ads. It’s a generous system which really helps many charities out a lot. However, this ad grant comes with a lot...

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6 Strategies for Facebook and Instagram Advertising During the COVID-19 Pandemic

Last updated: 04/07/2020

The COVID-19 outbreak is having a significant impact on daily business and consumer behavior, and as a result, these are times when small business owners and advertisers need to...

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How to Know if You're Succeeding on Social Media | The Online Advertising Guide

Last updated: 03/25/2020

If you’re a business owner who’s looking to build your brand and create a presence on the web, chances are you’ve already set up your social media accounts. However, it can be...

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Defining Behavioral Advertising: What Is It & What Are the Pros & Cons?

Last updated: 03/24/2020

For years, publishers and advertisers have taken advantage of user data to segment their audiences by demographics, geography, etc. — and therefore increase the relevance of...

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The internet and public protection: when it comes to advertising, we're already on it

Last updated: 03/03/2020

“Out of control”, “wild west”, “ungoverned space”. Words often used to describe the internet, a place where some say the usual rules don’t apply.   The digital age brought new...

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6 Powerful Video Marketing Tips for 2020 Gleaned from Our Latest Survey

Last updated: 02/29/2020

Video popularity is at an all-time high and this is a trend will continue to grow in the coming years. But how can you as a marketer stand out and make sure your audience is...

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Get Work Partners with Google to help Tradespeople Grow their Businesses - Ad Tech Daily

Last updated: 02/05/2020

Lancashire, United Kingdom: Get Work has partnered with Google to provide a fully automated lead generation service for tradespeople. Their service launches nationwide in the...

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6 Ways to Measure Success in Social Media Campaigns | The Online Advertising Guide

Last updated: 01/08/2020

Social media offers profitable opportunities for marketers. But like other channels, social media marketing needs to be measured in order to be effective. If you’ve read any top...

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Steps to Creating an Effective Digital Marketing Plan | The Online Advertising Guide

Last updated: 12/18/2019

The word “strategy” can sometimes be very intimidating and can create very unrealistic expectations of the things that you need to do in order to have a strategy. Nonetheless,...

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