Articles about branding


10 Steps to Building a Personal Brand that People Buy Into

Last updated: 05/04/2020

Personal branding is the talk of the town for entrepreneurs, business owners, and coaches alike at the moment – and for good reason. Company content is reshared 24x more...

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How Quarantine Impacts Consumers Spending Plans, Love For Brands

Last updated: 05/04/2020

It shouldn’t come as a surprise to marketers that consumers are rethinking their discretionary spending habits. About 64% say they’re planning to cut their total spend, with 55%...

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Here's How Design Brands Are Giving Back During Coronavirus

Last updated: 05/04/2020

The design industry has a long history or giving back to the community. Long before designers and textile and furniture brands came together to support causes like the Kips Bay...

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Changes You Need to Make to Your Brand Messaging and Marketing During the Pandemic

Last updated: 05/03/2020

From shelter-in-place orders to widespread layoffs, the COVID-19 pandemic has been detrimental for many businesses. As a result, companies everywhere have paused their marketing...

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Five branding do’s and don’ts for the lockdown era

Last updated: 05/02/2020

In 2020, society has been turned upside-down like never before, and many of us have had wider concerns over the last few weeks than the world of work. But now the dust is...

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Brand Elasticity: How Far Can Your Brand Stretch Before It Breaks?

Last updated: 05/02/2020

As a marketer, especially if you're a senior marketer, you likely have a pretty good idea of what price elasticity is. So let's use that as an introduction to the idea of brand...

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Let Yourself and Your Brand Stand for Something

Last updated: 05/01/2020

The game of tag got away from us. We were constantly “it,” never quite catching up to our audiences and getting tired. Need a campaign? Tag that influencer over there. Have a...

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Considerations for Brands Taking Action: Covid-19

Last updated: 05/01/2020

Amidst the coronavirus pandemic, many businesses and brands are asking: How should I help? How can I act while staying true to my own purpose? Can I play a role if my brand...

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How to Future-Proof Your Brand with the Help of SEO

Last updated: 04/30/2020

 /  24 seconds ago Unfolding global events and shifts in the economy suggest your marketing strategy may need an about-face. It’s time to find new marketing strategies to...

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Why You Need to Use Video Marketing to Build Brand Visibility

Last updated: 04/30/2020

Videos continue to be one of the most effective channels for customer engagement. Wyzowl reports that potential customers are 84 percent more likely to buy a product if they...

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Help seek out the best brand-building strategies and advertising produced during Covid-19

Last updated: 04/29/2020

Some advertisers such as McCain’s, Microsoft, BrewDog, Apple and Virgin Media have had to move fast in recent weeks to ensure their marketing has remained relevant and...

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Email Personalization Lessons from Brands that are Doing It Right!

Last updated: 04/28/2020

The following is a guest post by Kevin Geroge. Kevin, the Head of Marketing at EmailMonks – one of the fastest growing Email design and coding companies, specializes in crafting...

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