Articles about advertising


Five Phases For Effective Brand Design

Last updated: 04/08/2020

Harvard Business Review recently featured an article on Design Thinking. California Management Review, the journal from UC Berkeley’s Haas School of business devoted its entire...

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How to Plan Content for a New Product Launch | Website Designs Content

Last updated: 04/07/2020

When you are planning a new product launch, there are some key pieces of content you will need in order to help generate sales quickly and easily. Even now the sales letter is...

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The 7 Keys of Facebook Advertising Success

Last updated: 03/19/2020

If there’s one thing that’s true, it’s that Facebook advertising has asteep learning curve. It’s much more complex than the AdWords search and thedisplay network(even though...

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Why aren’t banner ads as effective any more?

Last updated: 03/14/2020

Banner ads definitely have their purpose, but times are changing and so is their effectiveness. It’s vital to know when they work and when they don’t. Also, what should you use...

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The easiest (and least scary) way to automate your marketing

Last updated: 03/02/2020

While marketing industry buzz tells us to expect more automation, so far, the rate of adoption has not reflected expectations. Is this because Machine has not yet reached the...

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3 Major Differences Between Google Ads and Microsoft Advertising

Last updated: 02/11/2020

It does not take much effort for an advertiser to import their campaigns from Google Ads straight into Microsoft Ads. But the most common mistake I tend to see is optimizing...

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Why Mobile In-Game Advertising Is Taking Off and the Different Ad Formats Available

Last updated: 02/01/2020

The advantage of these ads is straight-forward and can supplement in-app payments. Advertisers like the ads because they only pay if the viewer takes the desired action—but the...

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Here's Why Influencers Are Focused on Being Advocates

Last updated: 01/27/2020

In 2020, we will see a fundamental shift in how people think about the world. This is due to the growing pressure of issues threatening human existence: climate change, space...

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9 Tips for Advertising Your Business to Hit Your 2020 Goals

Last updated: 01/23/2020

Figuring out where you should spend your advertising dollars is never an easy task. There are times when you seem to throw money at marketing, and nothing sticks. While online...

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The digitalisation of outdoor advertising

Last updated: 01/22/2020

2019 was the year when the marcomms industry awoke to the power of big data and algorithm. Whether it is data collecting or using data for more intelligent targeting, one thing...

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5 Reasons You Need Email Marketing For Your Success

Last updated: 01/21/2020

Do you have a blog or website that you just started? Are you a bit lost on how to keep your readers? Maybe you have products that you want to sell or affiliates you want to tell...

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How to Track Offline Conversions in Microsoft Advertising

Last updated: 01/18/2020

Previously, I wrote about how to track offline conversions from Google Ads. Importing data from outside sources, such as phone calls and CRM records, helps to complete the...

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