Latest Articles


A Comprehensive Guide on How to Gain a Market Advantage in Business

Last updated: 05/04/2020

Law A Comprehensive Guide on How to Gain a Market Advantage in Business With 86 percent of consumers checking out competitor prices on at least half of the products they buy,...

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Here's How Design Brands Are Giving Back During Coronavirus

Last updated: 05/04/2020

The design industry has a long history or giving back to the community. Long before designers and textile and furniture brands came together to support causes like the Kips Bay...

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The 3-Step Strategy to Help You Determine Your Business Mission, Values and Goals

Last updated: 05/03/2020

The following excerpt is from Rick Terrien’s Ageless Startup. Buy it now from Amazon | Barnes & Noble | IndieBound. There’s a widely used acronym that you may have heard of:...

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5 conversion tricks to get more Social Media traffic

Last updated: 05/03/2020

You may not be surprised that nowadays social media is the top source of all website referral traffic. On average people spend 144 minutes per day on social media, but in some...

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Changes You Need to Make to Your Brand Messaging and Marketing During the Pandemic

Last updated: 05/03/2020

From shelter-in-place orders to widespread layoffs, the COVID-19 pandemic has been detrimental for many businesses. As a result, companies everywhere have paused their marketing...

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3 Ways to Measure Link Quality

Last updated: 05/03/2020

The following are ideas that I came up with during the course of my two decades in the Internet marketing experience, and nearly 20 years building links and watching trends come...

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How Much Does it Cost to Hire Someone to Build a Website?

Last updated: 05/03/2020

How Much Does it Cost to Hire Someone to Build a Website? If you're building a brand, then you need to be comprising a strong digital and online presence. Online marketing...

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Why Keyword Content is Imperative to Your Business

Last updated: 05/02/2020

Digital marketing is all that the world is raving about today. From Search Engine Optimization – SEO to Pay Per Click – PPC campaigns, and from e-mail marketing to Facebook ads,...

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Deciding What Digital Marketing Strategy Is Best For Your Company

Last updated: 05/02/2020

Law Deciding What Digital Marketing Strategy Is Best For Your Company You need to decide which digital marketing strategies to use and start putting an effort into them to see...

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Best Digital Marketing Tips For Small Businesses

Last updated: 05/02/2020

Law Best Digital Marketing Tips For Small Businesses Great marketing can be the difference between a successful and an unsuccessful business. In today’s world, the internet and...

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Five branding do’s and don’ts for the lockdown era

Last updated: 05/02/2020

In 2020, society has been turned upside-down like never before, and many of us have had wider concerns over the last few weeks than the world of work. But now the dust is...

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Brand Elasticity: How Far Can Your Brand Stretch Before It Breaks?

Last updated: 05/02/2020

As a marketer, especially if you're a senior marketer, you likely have a pretty good idea of what price elasticity is. So let's use that as an introduction to the idea of brand...

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