Latest Articles


Customer Retention with Promotional Products | Hasseman Marketing

Last updated: 04/09/2020

Let’s start with a statistic that should really make you think.  Studies show that 69% of customers that leave you (as a customer, donor, supporter, etc.) will do so because of...

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This Simple Exercise Will Help You Find Your Greatest Strengths and Plan Your Next Career Move

Last updated: 04/09/2020

​Are you at a crossroad in your career? Trying to determine your next move in the midst of the current disruptions to the economy and to daily life? Or exploring what your best...

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Influencer Marketing 2020: First, Know Your Audience

Last updated: 04/09/2020

Brands are keen on growing partnerships with influencers, but where to start? An influencer is an extension of your brand and its values, so careful research and consideration...

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Five Phases For Effective Brand Design

Last updated: 04/08/2020

Harvard Business Review recently featured an article on Design Thinking. California Management Review, the journal from UC Berkeley’s Haas School of business devoted its entire...

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5 Less Salesy Ways to Promote Your Products on Social Media

Last updated: 04/08/2020

The oversaturation of advertisements in our daily lives means companies need to be as authentic as possible with their social media marketing tactics. Here’s how you can promote...

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Why It’s Important for Brands to Keep Posting on Social Media During COVID-19. | Falcon.io

Last updated: 04/08/2020

To post or not to post. That is the question…that’s probably running through every social media manager’s mind right now. Should your brand really be posting on social during...

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Content In A Crisis—What Brands Can Deliver

Last updated: 04/08/2020

During this crisis, marketers may shift messaging, spend or delay initiatives, but it doesn’t mean to stop communicating. Content marketing can be a lever that’s easily flexed,...

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How Brands Can Act As Social Distance Advocates

Last updated: 04/08/2020

The coronavirus pandemic has disrupted and shifted the routines of millions of people’s daily lives. Teachers are delivering content from remote locations to students who...

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How Can Marketers Navigate Branding During Coronavirus?

Last updated: 04/07/2020

Coronavirus has thrown all our marketing (and personal) plans out the window. We’re all experiencing the pandemic on individual, community, workplace and macro-economic levels,...

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Brands must have their customer’s backs as coronavirus takes hold

Last updated: 04/07/2020

As the spread of Covid-19 is forcing countries to shut down their borders, businesses to drastically alter their operations, and individuals to take dramatic steps to safeguard...

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Remote Working: Top Influencers and Brands - Onalytica

Last updated: 04/07/2020

With the world in flux and businesses adapting as quickly as they can to new environments, remote working has been the solution for many. But with the dramatic changes that...

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How to Plan Content for a New Product Launch | Website Designs Content

Last updated: 04/07/2020

When you are planning a new product launch, there are some key pieces of content you will need in order to help generate sales quickly and easily. Even now the sales letter is...

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